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Pundits have offered a range of reasons for why health reform that was wildly popular and on which the President and two houses of Congress were elected has turned so far south in public opinion: The White House overlearned the lessons of the Clintons by letting a dysfunctional Congress try to create the legislation on their own. The President failed to lay out a clear plan and only suggested a set of principles. The White House emphasized cost, when most people who vote are more concerned with security and stability of their insurance and when the emphasis on cost ultimately drew attention to the weakest link in the effort to reform health care. The White House didn’t stay on message.
True enough. But none of these gets at the root of them all: The White House didn’t stay on message because it didn’t really have one.
Drew Westen: Why the President Has Been Losing on Health Care, and What He Needs to Say
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